About Light Lane
Laser work should be a business decision, not a technical project
Light Lane builds the software, hardware setups, and modules that let makers, shops, and businesses get real output from a laser without spending a year reverse-engineering how to run one.
What Light Lane is, in numbers
Finance options through partner brokers We work with finance brokers and commercial lenders across New Zealand so business and enterprise systems can be structured on monthly cost where that suits the customer. What we believe
Most laser companies sell metal boxes. We do not, and we do not want to. A bare machine becomes useful only after a customer figures out, on their own, how to integrate it into a real shop, train the team, find good materials, set up safety and extraction properly, build a production process around it, and keep it running. Most never get to the other side of that, and the laser ends up underused or sitting in a corner.
Light Lane scopes the production outcome first, then puts the system in place to deliver it. Software, hardware, modules, integration, and training are part of the same engagement, not separate problems for the customer to solve. That is closer to a manufacturing automation company than a typical software vendor or hardware reseller, and that is intentional.
The same belief sits behind the maker software. The reason it exists is that the existing tools have not improved meaningfully in years, and there is no reason an individual using a single laser at home or in a small studio should not have software that respects their work and their time.
The team
Light Lane Limited is a New Zealand company, with the core team based in Nelson and additional sales, content, and field work distributed across the country. We run with a mix of full-time staff and specialist contractors, which lets us move fast and bring the right person to each engagement.
Software and product
The platform team handles the Light Lane app, controller support, module integration, and documentation. Tight iterations with real customers driving the roadmap rather than abstract product theory.
Sales and customer engagement
Sales is led by Sequoia and supported by the founder direct on enterprise engagements. Most business conversations happen on a phone call rather than a form, because that is how serious decisions actually get made.
Field and implementation
System installs, commissioning, and on-site training are run by the field side of the team. Real shop floors, real product runs, real first-day operator training. This is where a Light Lane engagement either works or does not, and we treat it accordingly.
Marketing, content, and video
A small but real marketing function, including a videographer who captures real installs and module operation rather than stock footage and stage-managed shots. Everything published about Light Lane is meant to look like the work it actually is.
Where we work and who we work with
We currently run business engagements across New Zealand and Australia, with a steadily growing footprint of partner relationships. The software itself is already used by laser owners across Oceania, Asia, North America, South America, and Europe, so the platform side is global.
On the systems side, we work with multiple machine distributor partners, finance brokers, and field installers across the region, plus active partnerships with New Zealand schools and ongoing conversations with more. The intent is to be the team a serious laser buyer in this part of the world can rely on for the full job, not just one piece of it.
If you are outside the region and you want to talk, the door is still open. We are not yet at the point of saying no to good fits.
Want to talk to a person?
The fastest way to find out if Light Lane is right for what you are trying to do is a short conversation. No deck, no pressure, just your products or your situation and our questions. If we are not the right fit we will say so.
Last updated May 13, 2026